As Corporate Director of Global Retail Design at Samsung, I led design and deployment of creative for retail environments globally, including store design, visual merchandising, digital content and integration.
Store Design & Visual Merchandising
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Samsung Experience Store
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Samsung Experience Store
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U-bar | Samsung Experience Store
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Wearables zone | Samsung Experience Store
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Tablet zone | Samsung Experience Store
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Samsung Care | Samsung Experience Store
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POS | Samsung Experience Store
Visual Merchandising Displays
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Galaxy Note20 | VM unit design
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Galaxy Note 20 | VM unit design
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Galaxy Note20 | carrier installation
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Galaxy Note20 | 5G focus
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Galaxy S20 | modular VM system design
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Galaxy S20 | modular VM unit
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Galaxy S20 | modular VM unit
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Galaxy S20 | 5G focus
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Galaxy S20 | modular system table merchandising
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Galaxy S20 | carrier installation
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Galaxy S20 | NFC tag design
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Galaxy S20 | event podium
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Galaxy Z | VM unit design
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Galaxy Z Flip | event podium design
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Galaxy Z | carrier installation
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Galaxy Z | Samsung Experience Store installation
Digital Content
Galaxy S20 | interactive retail mode
Galaxy S20 | screensaver
Galaxy Note20 | screensaver
Galaxy Note20 | interactive retail mode
Galaxy Z Fold | screensaver
Galaxy Z Fold | interactive retail mode
Staff Uniform Design
